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For Software Addicts: Yes!MaybeNah!
Mars Report:

Gucci Ditches Flash, Goes!

Published August 28th, 2006
Gucci Website Now JavaScript-Powered Using Prototype and This has simply got to be seen to be believed. It ain't Flash, it's JavaScript. And you know what? It works in all modern browsers, including Safari and Opera! You see, it can be done if you want to reach everyone. Unfortunately, someone at Gucci needs to be told that Opera 9 renders the site just as well as Safari, Firefox, and IE, since for some reason the site prepares Opera users to believe otherwise when they access the Gucci home page.
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Just Say No To Flash