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Analyst Says Apple TV Could Overtake both TiVo and Netflix

Published March 24th, 2007
AppleInsider | Apple TV said to be worthy of overtaking both TiVo and Netflix A Wall Street analyst from ThinkEquity released an advisory last week supporting his belief that the Apple TV is significant enough to shake markets for consumer video purchases. Although it doesn't include a DVR like Tivo in its initial release, the underlying technology is there, and the analyst speculates it's only a matter of time. Interesting... it was notes like this that drove Apple's stock price up last week on the launch of its delayed Apple TV product. Frankly, I'm not that impressed with the product yet. Having owned Elgato's EyeTV and its EyeHome product, which looks very much like the AppleTV and does much the same thing, I don't yet see what the big deal is. In fact, I fear Apple could shoot itself in the foot by tying AppleTV too closely or exclusively to iTunes. People, including me, don't necessarily want to use iTunes to manage our videos... nor do we want to be restricted to just a few arbitrarily chosen video formats to stream to an Apple TV. Anyway, the jury's still out, I'd say, but I'm optimistic Apple will do the right thing once the product has actual users.
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