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Mars Report:

Customers Complain About Dell’s Pricing Practices

Published July 14th, 2006 Dell Will Cut Promotions, Adopt More Uniform Pricing Dell's customers finally wizing up to the fact that the company is playing games with its prices. I pointed this out in an article over a year ago, reporting that it was obvious to me they were engaged in a bait-and-switch game. Here, Dell reports customers' reaction is more about the here-today-gone-tomorrow nature of Dell's "specials." I'm sure there will be some relief among those shopping for a Dell. But I tell you, the experience will still be nowhere near as relaxing and enjoyable as shopping for a Mac!
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