Comments on: When Is a Personal Computer Not Very Personal? http://www.musingsfrommars.org/2005/04/when-is-personal-computer-not-very.html I've been observing personal computing behavior for a long time, and now I have some things to say. Here are my two cents about computing, music, software, and related topics. Sat, 02 May 2026 09:09:42 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Saint Fnordius http://www.musingsfrommars.org/2005/04/when-is-personal-computer-not-very.html#comment-7 Saint Fnordius Thu, 01 Jun 2006 10:07:52 +0000 http://www.musingsfrommars.org/2005/04/when-is-personal-computer-not-very.html#comment-7 As to religious terms, you can blame Guy Kawasaki and his pioneering of Mac evangelism. Guy got the idea, he says, from the realisation that Chistian evangelists use sophisticated marketing techniques, and applied them to the Apple marketing strategy, which resulted in his publishing the Mac EvangeList. The EvangeList was a periodic e-mail newsletter, and subscribers (I was one of them) called themseves EvangeListas. When Steve Jobs returned to Apple, though, Guy disbanded the EvangeList. I think that played a more important role than either Umberto Eco's famous essay comparing DOS to Calvinism and the Macintosh to Catholicism, or the tendency to use religious terms like "gurus" and "icons". As to religious terms, you can blame Guy Kawasaki and his pioneering of Mac evangelism. Guy got the idea, he says, from the realisation that Chistian evangelists use sophisticated marketing techniques, and applied them to the Apple marketing strategy, which resulted in his publishing the Mac EvangeList.

The EvangeList was a periodic e-mail newsletter, and subscribers (I was one of them) called themseves EvangeListas. When Steve Jobs returned to Apple, though, Guy disbanded the EvangeList.

I think that played a more important role than either Umberto Eco’s famous essay comparing DOS to Calvinism and the Macintosh to Catholicism, or the tendency to use religious terms like “gurus” and “icons”.

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